Online Casino Startup

Online gambling has always been one of the most lucrative and desirable areas to explore for business owners regardless of whether they have experience in the field. In order to open a successful online casino that will benefit an owner and bring pleasure to customers, one needs to follow the proper sequence of steps paying serious attention to all details. As an online casino software provider, SoftSwiss is glad to share its experience to help future online casino owners avoid common mistakes that may impede business launch, inflate budget or even close the business down.

Business entrepreneurs willing to kick start an online casino should be ready to work hard and enjoy maximum profits. By Guest Author posted on September 2, 2021. DISCLAIMER: The opinions. Buy online casino software solutions: a wide range of games, user-friendly interface, own mathematics of game processes and complete reporting. You can start your own online casino with our multifunctional platform and services.

Step 1. Preparation

a) Legal issues

Online gambling is subject to licensing, thus an essential thing is to think about choosing the jurisdiction and obtaining a license. There are two main venues where it can be done: offshore countries and the European Union countries. Each has its pros and cons – budget, time, reputation. Usually, it takes from a couple of months to a year to obtain a gaming license, for example, 6 months in Malta.

The next step after choosing the jurisdiction is to register a legal entity – a gaming company, opening a bank account, and making agreements with payment system providers which will make the legal and financial infrastructure complete.

As an alternative to this method, there is a white label solution scheme which means leasing of software together with the gaming license and financial infrastructure from a software provider and operating your casino under your own brand but with the ready-to-use infrastructure. Such a scheme protects from excessive legal and banking bothers but involves additional costs.

b) Software

As soon as all legal issues are investigated separately or simultaneously, it is time to choose a professional online casino software provider. While searching the market it is wise to evaluate the price and quality balance. Besides the attractive design and a set of popular games, a quality product shall also include a reliable gaming platform that allows for effective management of casino business and includes the following components:

• CMS
• Player management system
• Bonus and promotions management system
• Game management system
• Payment system management interface
• Cashier system
• Reporting engine
• Support of different roles for administrators
• Affiliate management system
• Anti-fraud system
• Retention email system

The regular software and game updates, hosting, and technical support shall also be part of the provider’s package. Professional suppliers always take the responsibility for the full technical support of the after-launch product operation.

The software package that includes all of the above components might be on the upper edge in terms of costs, but the financial investments are worth it because as a result, you get a reliable partner ready to support you during the whole project life cycle. Be aware of the fact that buying a cheaper solution might result in double spending in the future.

c) Marketing planning

An effective marketing strategy is a key point to online casino success. At this stage, it is strategically correct to make a rigid competitor’s research. First of all, it will provide you with a full picture of the market: who the leaders are, what strategies they use, what return on investment they get, etc. Thus, knowing the game rules allows creating a unique offer that customers won’t be able to decline. Using the method of benchmarking plays perfect for the good of online casino success, and what is more important, it is free. Plan your marketing strategy by adopting the best practices of promotion, advertising, and brand development.

If a company starting an online casino is operating a land-based gaming business, it is crucial to bring the existing clients to play in Internet-casino by offering attractive bonuses and thus developing loyalty and respect to the website. Any know-how are always welcome but be aware of wrong calculated ideas from the mathematical point of view.

The next move is to contact internet marketing companies or individuals specializing in online gambling: SEO agencies, email marketing companies, media resources providing casino overviews, etc. This will help define the best offers on the market and choose the right partners before the website is ready to launch.
At this stage, it is also time to think about your future bonus policy and affiliate marketing strategy, as well as check if the selected software provides the appropriate technical opportunities.

d) Budgeting

Online Casino Startup

Once the costs for legal issues, software and marketing are defined, it’s time to plan your budget. The best option for startup companies is to set the budget at least for the first year of operation, whereas for experienced companies who are entering the igaming market, the budget shall be defined for as long as possible. Don’t plan your budget after setting up the online casino website, plan it before. If you are a startup-company you have to understand that your costs will be higher. Your goal is to earn trust of players from the beginning. Existing land-based brands already have trust.

Below there is an approximate expenses separation a future casino owner shall have in mind while developing a detailed budget within a business plan.

Pre-Launch expensesAfter-Launch expenses, 1st year
Company set up – 3-7%Company running – 5%
License set up – 10-30%License fees – 1-10%
Software set up – 25- 35%Software support – 10%
Staff hiring – 10-20%Games Providers – 5%
Pre-Marketing – 15-20%Marketing – 50%
Other costs – 5-15%Staff – 20-30%

At the pre-launch stage, the biggest budget share shall be devoted to software setup in order to provide future users with a quality product. But after the launch, it is vitally important to address half the funds to casino marketing and promotion.

Step 2. Launch

The time frame for an online casino launch depends on both, business owner and software provider. Usually, it takes up to 3 months for the provider to set up the software. It includes website design, platform, and games set up, custom settings, and possible individual features. The business owner may speed up the process of launch by providing regular feedback to all questions that designers and programmers might have. Any issue can be resolved if discussed in time.

Besides, the business owner shall timely address the issues discussed above:

• Obtaining a gaming license;
• Opening a corporate bank account and merchant account;
• Making agreements with payment system providers.

Setting legal and financial infrastructure is the task that only the business owner can accomplish. In SoftSwiss we provide consulting services (best options, contacts, etc.) on such points but we can’t guarantee success as the whole responsibility lies on the business owner. You will have to collect a bunch of documents for lawyers and banks like certified passport copy, utility bill copy, certificate of non-criminal records…

Online

Step 3. Marketing

The secret of the most popular and successful online casino success and popularity is not about the top-notch design or billions of games included. The best online casinos are simply designed and contain 500 games on average at the beginning. The secret is in responsible marketing strategy implemented on all stages of the project. The online casino market is an extremely competitive one: first, it is very hard to break into it, and then it is even harder to take a firm stand. Thus, a company has only one chance to win a fierce race among competitors. Below is a list of points that are vital for any online casino that is planning to be prosperous.

Positioning – Gather professional marketing team and develop strategic and tactical development phases, announce your goals (business, company, brand), and mission. Determine what niche you would like to step in, how you are different from the competitors, what unique features your casino has, and what steps you are going to make further.

Use only quality games from trusted game providers. You can start your casino with a limited number of game providers, with a focus on games based on HTML 5 technology. This technology allows users to enjoy rich graphics games and enhance the overall experience of playing casino games on mobile devices. At SoftSwiss, among our own high-quality HTML5 games we offer game content from well-known providers, such as Amatic Industries, Microgaming, NetEnt, and we are sure about their quality.

Prelaunch advertising campaign – Announce your casino, inspire your potential customers to wait for its launch; use all possible methods: online advertising, presentations, publications, etc.

Online casino promotion after launch – Use SEO, online advertising, banner networks. Everything will work in such a competitive market.

Client attraction and retention campaign – Establish an efficient support service or 24h call-center which your customers can address at any time. Take care of your clients by making navigation through the website: create “How to” sections or FAQs, write manuals on how to play the games, provide demo versions, make everything clear and understandable.
Develop a bonus system, make auctions and entertain and reward your customers all the time.
Remember! Only business owners can establish the right content on the page. The software provider should give you the possibility to work with the content, but not create the content.

Implement affiliate networks – Develop contacts with partners which will be an impetus to online casino development.

Additional Step 4. Bitcoin casino

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Forward-looking online casino software providers offer Bitcoin as an alternative payment system for their solutions. Online casino owners all over the world appreciated such advantages of Bitcoin casino as significant savings on license application costs and monthly fees, increased customer loyalty, fast payment processing and many more.

As an acknowledged Bitcoin casino expert, SoftSwiss would like to recommend all potential Bitcoin casino owners to get a clear understanding of the cryptocurrency, research the peculiarities of Bitcoin gambling, and learn how transactions work by making a couple of bets at an existing casino. Understanding the core of the payment system is essential in business, moreover, it will help to build a strong marketing campaign and further manage the Bitcoin casino. Contact SoftSwiss for professional advice on Bitcoin casino launch.

Managing an online casino is hard work but with all legal and financial issues resolved in a timely manner, quality software chosen, and a strong marketing strategy in place, it can be successful. The demand for online casinos will increase – specialists predict 40% growth of this market segment in the nearest year. Following all the steps described above will help a newly made online casino to develop sustainably and outweigh the competition. Good luck!

Also, learn how to start an online casino with SoftSwiss.

Play The Best Online Baccarat Games in New Jersey

Once considered among the most popular card games, baccarat has made a comeback at New Jersey online casinos. In this comprehensive guide, our team of experts will explain the rules, different ways to play the game and where to find the best baccarat games in New Jersey. Read on for more!

What are the best casinos to play Online Baccarat in New Jersey?

Whether you're a beginner or expert, there is an baccarat table available for you at nearly every New Jersey online casino.

At NJCasino.com, we've reviewed the top casinos in the state and come up with those that are guaranteed to be regulated -- safe, secure and trustworthy -- with the best selection of baccarat games you can find.

Here are the best choices for online baccarat gameplay in New Jersey:

BetMGM

With six different versions of the game, BetMGM has the most expansive collection of baccarat games in the market.

BetMGM has both an online (RNG) version and live dealer baccarat, along with First-Person Baccarat and Baccarat Pro Series.

This casino is a rarity in having two versions of the live dealer game, including one developed by Evolution Gaming, which is an industry leader.

$ 25 signup bonus + $ 1,000 bonus.
21+ Responsible Gambling21+ Responsible Gambling t&c Apply

Golden Nugget

As one of the most respected online casino names out there, Golden Nugget has a quality selection of baccarat games, offering the flexibility of a minimum bets ranging from $0.10 to $1.00.

Golden Nugget's Live Baccarat game is also powered by Evolution Gaming. They offer multiple RNG versions.

$ 1,000 bonus and 200 no wagering free spins.
21+ Responsible Gambling21+ Responsible Gambling t&c Apply

DraftKings

Known primarily for their big-name sportsbook, DraftKings Online Casino stands out for offering a branded baccarat game called Lunar New Year.

In Lunar New Year, this baccarat variant mixes things up by changing the feel of the game based on the lunar new year. It's a must-try for any player looking for a new twist on the game and offers promotions that players can't find anywhere else.

DraftKings also offers RNG baccarat for the more traditional player.

$ 25 signup bonus + $ 2,000 bonus.
24 hours of risk-free betting up to $200
21+ Responsible Gambling21+ Responsible Gambling t&c Apply

Is Online Baccarat legal in New Jersey?

Yes, it is legal to play baccarat online in New Jersey.

Nearly all New Jersey online casinos offer baccarat and many of them offer different variations of the game, which our team of experts will detail below.

In New Jersey, PartyCasino, 888 Casino and Borgata Casino are a few sites that have a diverse variety of baccarat games. While some online casinos focus on popular slot machines, most have a table game presence -- at least baccarat, blackjack and roulette.

If you are a serious baccarat player, it might be worth it to look around at the online casinos we’ve reviewed to compare the variety and see which games interest you the most.

Here at NJCasino.com, we’ve only reviewed casinos that have been authorized and licensed. All of the casinos on our site are licensed by the New Jersey Division of Gaming Enforcement.

Online gambling has been legal in New Jersey since 2013. For more information on the legality of online baccarat, check out this page on regulations and legislation.

Is Online Baccarat rigged?

No, by playing baccarat online at one of the online casinos our team has reviewed, you can be confident that you’re getting a fair game.

Just make sure you choose a casino that is licensed in New Jersey and fits your needs after reading the reviews from our experts.

How it works: In online baccarat (and many other virtual games), a Random Number Generator (RNG) is used. These RNGs are regulated and have been tested by agencies like eCogra. Online casinos that host live baccarat games use professional dealers, so you can trust the fairness of play.

Why play Baccarat Online?

Online Baccarat vs Baccarat in Landbased Casino

Online bacarratBaccarat at landbased casinos
Play from any locationX
BonusesX
PromotionsX

Play from any location

The best part of playing baccarat online is the comfort and convenience it offers.

If it’s late at night or if you only have a few minutes to spare or if you can’t make it to the casino, you’re always in a position to play. And when you start, you can play for as long or short as you want.

With many New Jersey online casinos offering mobile applications, you can even play online baccarat on the go.

Bonuses

Starting online baccarat play at a reputable New Jersey online casino is easy and it’s just as easy to find one that offers a welcome bonus when you start.

Our team of experts has detailed the best online casino bonus offers which will allow you to play your winning hands with some bonus funds in your pocket. All you have to do is sign up!

Promotions

To best duplicate the casino atmosphere, many online casinos offer live dealer baccarat.

For some players, there’s added adrenaline and excitement that makes playing live baccarat worth their while.

Many casinos offer live casino bonuses, which will help you get playing with some more funds on your side.

Live Baccarat - Online experience of a classic game

In live baccarat, the game itself remains the same, but the atmosphere is different due to either a human dealer or an online casino’s virtual set-up.

To explore more about the different ways to play baccarat online, read more below.

Difference between Live Dealer Baccarat and RNG (Virtual) Baccarat

Both live dealer and RNG (virtual) games are new and exciting ways of playing baccarat online.

The biggest difference between the two, of course, is the dealer: In live dealer games, there is a human, professional dealer present; in RNG games, there is not.

For live dealer games, the hands will be streamed onto your screen in a casino setting. This will give you the opportunity to interact with the dealers while you play.

For RNG baccarat games, it’s a virtual affair, with computer-generated tables and cards that are dealt randomly.

In these games, the casino software ensures complete fairness and random results that you should be confident in.

In reality, both games are the same: A player’s preference comes down to personal taste. Which way might you play? Read on for more.

Live Baccarat Games

Live dealer baccarat games feature a human dealer that passes out cards and leads the action. In this format, you control the game by interacting with the dealer and telling them where to place your chips on the table.

The most popular live baccarat providers for New Jersey online casinos are NetEnt, Evolution and Playtech.

Generally speaking, live baccarat is not offered as a free game.

With online casinos growing and providers’ technology increasing, it’s likely that more online baccarat games will be offered in the future.

Virtual Online Baccarat Games

Most of the top online casino game providers produce virtual baccarat games. These providers have one goal in mind: Fast and exciting play.

In these versions, you can wager chips on hands by sliding them onto the betting screen.

While each online casino game provider has a different style and feel to their games, nearly all take a similar approach of developing an easy layout with simple controls.

In live dealer baccarat, you are playing against the RNG software.

Of note: There is also a different variant in virtual online baccarat called EZ baccarat, which removes the 5% commission rule on the banker.

How to play Live Baccarat?

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Here’s how to play live baccarat:

  1. Read our reviews to find an online casino in New Jersey.
  2. Make sure that the casino offers live casino games.
  3. Register a new account.
  4. Opt-in to any live casino bonuses available.
  5. Make your first deposit via your preferred payment method.
  6. Click on the live casino tab in the main menu.
  7. Find a baccarat table and start playing.

Three important tips to know before playing Online Baccarat

It’s important to be as informed and prepared as possible when you’re playing baccarat for money, which is why our team of experts has put together this guide to help and teach you the most important aspects of the game:

1. Know Basic Rules, Side Bets, and Payouts

The basic rules of baccarat are incredibly simple: try to get as close to 9 as you can without going over. Face cards (jack, queen, and king) and 10s are all worth zero, which is why the game was originally associated with that number. The numbered cards are all worth the number printed on the card, and aces are worth 1.

If you go over 9 (say, if you're dealt two 9s), then 10 is subtracted from your total (18 - 10 give you 8). If either side is dealt an 8 or 9, that is a natural win for the owner of the 8 or 9.

Players stand on 6-9. When the player stands, the bank will draw on 0-5. If the player draws 0-5, they will be given another card.

There are three bets a player can make in baccarat online:

  • The Banker
  • The Player
  • The Tie

First, the player will choose which bet they’d like to place. Then, the dealer will hand out two cards to each the player and the banker. The closest to the sum of nine wins the hand.

You can see why baccarat is so popular: the rules you need to know are quite simple, and there is very little strategy to learn in order to be a good player.

Online Casino Startup

2. Learn all Baccarat Betting Strategies

Employing the right strategy is key to having success in baccarat because it’s a flexible way to boost your chances of winning in different situations.

Get familiar with these strategies to put the odds on your side by understanding the numbers, house advantage and types of bets.

Beginners may like to stick to a basic strategy before trying something more complex as they go on.

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In baccarat, smart betting choices really affect how much you take away from the game. You do not make any decisions or have any role in the cards that are dealt.

You can control how much you bet, whether you bet on the strong bets. Also, you control whether you take bad bets.

Your baccarat strategy then revolves around making smart bets (and avoiding the bad ones).

Player and Banker Bet

The first type of bet is on the Player’s hand, which will pay 1-to-1 but doesn’t offer the same odds as betting on the Banker.

Betting on the Banker is considered a smart bet. Your odds are as strong as you'll find in any casino game here. In fact, they're so good that the casino charges a 5% commission on your bet. This is to recuperate the losses they're anticipating. It is a safe bet, but one where you'll continuously lose that 5% if you win, plus your entire bet if you lose.

Of note: This 5% commission is not charged in some online baccarat games. With games of luck like baccarat, you want to minimize your disadvantage; that is the strategy. Picking the right table - i.e., the table with the lowest house advantage - is the way you put yourself forward.

Bet on a Tie

The Tie pays around 8x your bet (check your rules), which can be enticing. If you play the minimum at a $25 table, you walk away with $200...great! You know the odds are not in your favor, but how bad is it?

The tie bet has a 15% house edge, and that will eat up your bankroll fast if you're playing at a more expensive table. If you're feeling really lucky and have the money in your bank, no one will stop you. But there can be better bets.

  • Did you know?Each of the three bets in baccarat comes with different house edges. The Player (1.24%) and Banker (1.06%) come with the best house edges.

3. Plan your budget and your time

Perhaps the most important thing about playing baccarat online is planning and gambling responsibly. You must be prepared to win or lose. A good practice is to plan your budget ahead so you know when to quit, and also to give yourself enough time to get the hang of things.

Which Baccarat variant is the best for you?

By now, you know that there are multiple different versions of baccarat that are popular all around the world.

While you won’t find all of them when you play baccarat online, it’s good to know what they are and the different strategies that go into them. The more you know, the better.

Most New Jersey online casinos have a healthy selection of baccarat, but there are also a couple of games based on variants that may pique your interest:

EZ Baccarat

Some online casinos in PA offer EZ Baccarat which removes the 5% commission rule on the Banker. The house edge for each bet remains the same as traditional baccarat; B (1.06%) P (1.24%).

You can play with different side bets, including Panda 8 and Tiger 7. Play EZ Baccarat at one of our top online casinos.

How to improve your game

As you know, baccarat is a game of both luck and skill. And while you can’t do much about the luck aspect, you can do something about the skill.

There are several ways to improve your chances of winning at baccarat besides sticking to basic strategy. Depending on what online casinos you play can provide added value and even following professional players for insider tips can influence your game and your wallet for more winnings.

How To Start A Casino

1. Read our game & casino reviews

The most important thing is to choose the right place to play baccarat online.

Choosing a casino with a strong welcome bonus and regular promotions will provide added value. Some casinos have a wider selection of baccarat games than others and certain casinos may give you cash back on losses incurred on baccarat, which can help you win more overall. Others may reward you with reload bonuses that you can use to play the game.

Additionally, if you’re prioritizing baccarat, you’ll want to pick an online casino that has a number of different tables and game variants to best suit your budget and playing style.

Be sure to check out our comprehensive casino reviews, where you’ll find the latest on bonuses, promotions and any special baccarat offers, along with a detailed look at the baccarat selection for each casino.

2. Practice for free

If you’re not quite ready to put your money on the baccarat table, many casinos offer virtual baccarat games that can be played for free.

This is a great way for beginners to feel out the game and find their best strategy without having to put money on the line. Practicing for free is simple: You play as you normally would but without real money at stake.

Though live dealer baccarat games typically don’t offer a demo version, you may be able to receive a live casino bonus that you can use to play with extra funds.

3. Watch streamers to discover new tips

Another fun option to get better at baccarat is by watching the professionals play.

Perhaps the best way to do that is by following some baccarat streamers on Twitch. There, they often discuss their best strategy and tactics which you can implement into your game to beat the house.

Playing Baccarat on your mobile device

With so many online casinos focusing on mobile applications, it’s as easy as ever to play baccarat on your mobile device.

Many New Jersey online casinos have optimized mobile sites or dedicated applications and playing baccarat on a mobile app can give you access to special features like push notifications.

In many cases, these apps offer a better user experience overall. Plus, you’d be able to play baccarat online anywhere in New Jersey--skipping the sign in process on a mobile browser.

Popular Live Baccarat Table providers

While there aren’t many providers that offer Live Casino games, the market is dominated by a few of the leading Live Casino studios, such as NetEnt and IGT.

For Live Dealer baccarat, the top provider is Evolution, a leader in the industry.